Culture3 min read

What is a meme show?

A meme used to be a picture with words on it. A meme show gives the joke characters, a premise and episodes — and AI video makes it something anyone can shoot tonight.

What is a meme show?

A meme used to be a picture with words on it. Then it was a looping video. Then a sound everybody lip-synced to. Every few years the format grows a little, and every time it grows the same way: someone takes a joke that works once and finds a way to make it work again.

A meme show is the next step. It is a short series with a premise, characters who come back, and a running joke that gets a little worse — or a little better — every time.

A joke with somewhere to live

Most memes die in a week. That is not because the joke stops being funny; it is because it has nowhere to go. A single clip is a dead end. You watch it, you laugh, you scroll.

A show gives the joke a home. When a character comes back, the audience already knows them. You don't need to set anything up — you can go straight to the part that's funny. That's why sitcoms work, and it is why the internet keeps turning its favourite characters into recurring ones.

Think of a pigeon in a hard hat who inspects rooftops and files complaints about them. One clip is a weird image. Five clips is a world: the pigeon has a boss, a rival seagull, a union, a nemesis on the fourth floor.

What makes one

Every meme show we have seen work has the same few parts:

  • A premise you can say in one line. "A wizard who works in customer support." If you need two sentences, it's a movie.
  • A character with one strong want. The wizard wants to close tickets. The universe does not want the tickets closed.
  • A situation that repeats. Every episode is another ticket. The format does half the work for you.
  • Escalation. Each time, the stakes are a little more ridiculous than the time before.
  • A button. The last beat — a look, a line, a sound — that tells the viewer the joke is over.

None of this is new. What is new is who gets to make it.

Why now

Until recently, a show needed a camera, actors, sets, editing software and a lot of free weekends. AI video changed the cost of a shot from an afternoon to a couple of minutes and a few credits. You describe the scene, the studio makes the clip, you cut the clips together.

That doesn't make the jokes write themselves. It moves the hard part from can I film this? to is this funny? — which is exactly where meme makers have always been strongest.

How it works on trololo.tv

trololo.tv is built for this one thing. Meme shows only.

  1. Make. Describe a scene and get a 5, 10 or 15 second clip.
  2. Pilot. Clips land on a timeline. Trim them, reorder them, add more, add music. A pilot can be anything from five seconds to three minutes.
  3. Publish. Give the show a name and it goes live for everyone to watch, like, share — and remix.

A remix is someone else starting their own show from one of your scenes. That's how a premise turns into a genre.

Start small

The best first show is one character, one joke and three clips. You will learn more from publishing that than from planning a season.

Make your first meme show — and if you want the step-by-step version, read how to make your first meme show in ten minutes.

Published by trololo.tv on · updated